Our philosophy is summarized in three words: Safety, Power, and Intelligence.

Safety: We prioritize complete safety in every aspect. Consumers of our products should feel entirely confident in using them. If a child accidentally comes into contact with or ingests one of our products, it should not cause them any harm. The skin and even the environment are fully protected from any damage by our products.

Power: Our products, whether cleaners or others, are far stronger and more effective than the most powerful competitors. Efficiency and high performance are among the top goals of our design team for all of our products.

Intelligence: It may be hard to believe, but our products are remarkably intelligent. For instance, our cleaners are programmed to recognize their target surface and act accordingly. They leave no trace on the surface itself, but powerfully remove dirt and contaminants. This intelligence is explained in detail for each product in the relevant sections.

We believe that by maintaining this core philosophy, while flourishing in production and market presence, we will fulfill our duty to our beloved people.